The DFDS product universe is not just a collection of services, it's a visual reinvention. By combining stylised 3D animation with seamless motion design, we set out to make the most complex logistics concepts feel intuitive and clear.
What I did: Creative Direction. Photography. Graphic Design. Animation.
Every product is anchored by a unique icon. These icons, each paired with a distinct hue from the DFDS secondary palette, give each product its own identity, while still feeling part of a unified visual system.
To bring the products to life, we transformed them from flat symbols into three-dimensional rooms. These abstract “rooms” can be as imaginative as deliberate, allowing us to tell each product’s story in a way that feels both modern and immersive.
Real life images was added to anchor the story in everyday experience. The mix makes the product easier to connect with and show how each product can matter to the DFDS customer.
