Visual ID for NZCL. Written simply with a blinking cursor, symbolising that in sustainability, nothing is ever final. A living identity for DFDS and its customers’ collaboration towards a greener future.

WHAT I DID: Creative Direction. Graphic Design. Animation.

The collabs span major European capitals, capturing moments along the way. The imagery uses warm, uplifting tones to complement the calm, blue water colour palette.

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To support the message, we created a decarbonisation blog that brought together internal and external industry leaders to share perspectives, ideas and experiences around the decarbonisation process, helping to drive awareness and conversation.